SageAge Strategies, a National Senior Living Strategic Marketing and Growth Firm, Announces Leadership Team Changes

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Sep 19, 2019 | Updates about SageAge

SageAge Strategies will continue its 35-year legacy of integrating high-level marketing strategy with effective messaging for the senior living industry with Melinda Schmitz as president.

SageAge Strategies Founder and CEO Faith Ott recently announced that effective immediately, Melinda will take the reins of the 50-person strategic marketing firm. Formerly SageAge’s Executive Vice President, Melinda was personally recruited by Faith to be her successor in innovating SageAge’s services in new and diverse ways, while unlocking growth opportunities. Faith will remain very involved and active in day-to-day business as Chief Executive Officer.

“Future success is heavily based on having the right leader in the right role at the right time,” says Ott. “We selected a very strong leader at a time when SageAge is in a very strong position. Melinda’s strategic vision, operating skills, leadership experience and infinite industry knowledge makes her a perfect cultural fit within our organization – and our industry. With Melinda at the helm, SageAge is poised for growth and is very well prepared to thrive in the dynamic, ever-changing senior living space.”

“For the past five years, Faith and I have worked collaboratively to identify new opportunities for development, and to realign and strengthen processes and systems throughout our company,” says Schmitz. “I am honored to continue the incredible legacy Faith started and look forward to continuing our journey together as we develop new product and service offerings.”

As President, Schmitz will continue to work in close partnership with SageAge’s new and long-term clients, providing them with the strategic expertise and experience required to achieve sustained, profitable growth. She has substantial consulting expertise in key business disciplines such as: strategic marketing; advertising and branding campaigns; new development and campus master planning; census assessment and enhancement; and sales oversight and best practices.

While Ott will remain actively involved in SageAge working with her current client-partners, her goal is to commit more time to what she calls her passion projects, including the development of The Village at Pepper Hall in Bluffton, SC. The Village at Pepper Hall is a totally unique, forward-thinking, healthy-living-focused new concept in active senior living. She is also penning a book, A Caregiver’s Journey, based on her years of service in the industry, as well as her personal journey with her husband and father. She also looks forward to devoting more time to the many Boards on which she is currently a member, and she will continue to collaborate with industry partners to improve and drive change within the senior living industry.

Schmitz, a Texas native, now resides in Kansas City, MO. Ott, formerly of Montoursville, PA, resides in Fripp Island, SC.

About SageAge

With headquarters in Montoursville, PA, and Kansas City, MO, SageAge Strategies is a nationally respected boutique marketing and business growth firm with a reputation rooted in personal client focus, creativity, integrity, accountability – and success. With over 35 years of strategic experience in the senior living industry, services include: strategic marketing and sales consulting, market research, award-winning creative and branding, media planning, PR, digital and integrated marketing, and direct marketing. SageAge develops relationships that go beyond creating marketing campaigns and sales initiatives by adding something more valuable – critical information, insight, and innovation.  We know the industry, understand consumer behavior, identify challenges and continually monitor trends for clients. We bring this personalized 360° perspective to every aspect of marketing, integrating high-level strategy with effective messaging, developing successful marketing campaigns that resonate with the target audience.

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