Time Flies When You’re Focused on Success

36 anniversary plus logo

Aug 2, 2019 | Updates about SageAge

Happy birthday to us,

Happy birthday to us,

Happy birthday, dear SageAge…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet.

The senior living space looked a little different in 1983, too. Paul and Terry Klaassen had two years under their belt running the first “assisted living” community in the nation. The idea of seniors living in a space where they enjoyed autonomy and an environment that enhanced everyday life was just beginning to take hold.

And just as McDonalds introduced the McNugget and revolutionized fast-food offerings for all time, our own Faith Ott opened a boutique agency focused on marketing for senior living communities … and helped change the industry for the better.

“Watching the senior living space grow and change over the past 36 years has been exciting, and I’m so glad I’ve been able to play a role in its evolution,” says Faith, Founder, President and Executive Consultant for SageAge Strategies. Having worked in every facet of the senior living space (we mean that literally), Faith has an insider’s knowledge of how things work – and how they can be made even better.

“Everyone at SageAge has a passion for seniors that transcends business,” Faith says. “The industry has been an exclusive focus since we opened our doors because we believe seniors deserve the chance to live their best lives, and we are proud to play our part in making that happen.”

“Faith created an agency where you receive the benefits of forward-thinking business practices, innovative marketing strategies, top-notch creative and, most importantly, a trusted partner.” says Sean Ochester, Executive Vice President of Digital, Integrated Marketing and Technology. “Ever since she founded the business, our mission has always been to transform the future of senior living and senior care, and for 36 years we’ve lived up to that ideal.”

Just as the senior living space has changed over 36 years, best practices in marketing, lead generation and nurturing and occupancy strategies have changed, too. Back in the day, direct mail, radio spots, newspaper and magazine ads and (sometimes) television commercials were the way to attract potential residents to your community. Now, thanks to technology, the landscape is a constantly moving target.

“Although technology has made it easier for senior living communities to reach out to potential residents on their own and connect with them in multiple ways, it’s also made it more complicated in terms of knowing what best practices are,” says Jason McCloud, Executive Director of Integrated Marketing and Communications. “It’s nearly impossible for a senior living provider to be experts at taking care of residents and staying on top of Google’s most recent algorithm changes, for example. That’s why it’s more important than ever to have experts like SageAge Strategies on your side to ensure that your marketing dollars and time is being spent wisely.”

Since senior living marketing is all we do, we do it all. We bring our unique insight of the 50+ market to deliver successful results with Sales & Marketing ConsultingMarket ResearchMedia Planning & PlacementCreative & Branding Services,Digital Strategies and Direct Marketing.

“We believe strongly that we’re not just working with you as a partner – we’re investing in a long-term relationship with you,” says Faith. “We’ve done this for 36 years by being available whenever and wherever you need, delivering and executing projects on or ahead of time and learning your business backwards and forwards to become an extension of your own staff. We never lose sight of the fact you are trusting us with your success, and it’s our honor and privilege to serve you.”

If you need assistance in any areas of senior living development and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge Strategies is a multiple-award-winning, strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Jason McCloud at 614.795.7373 / jason@sageagestrategies.com. You can also visit us on our website at sas.sageage.site/.

Contact Us Today!

What Are the Housing Restrictions for Facebook and PPC?

As we know, technology is always changing and adapting. It’s something many of those in the senior housing and marketing fields are used to. One of the most recent changes is making a larger impact on how we target ad audiences on Facebook and through pay-per-click...

The Rise of Senior Living Occupancy

As COVID-19 created a landscape of uncertainty in senior living facilities, experts knew there would be challenges and effects that lasted long after. Although the pandemic continues, many types of senior living communities and...

4 Ways TikTok Is Redefining Senior Living Social Media

Whether you’ve heard about it, tried it out, or use it regularly, TikTok is taking the world by storm. This social media platform, which focuses on short-form video, is seemingly on everyone’s mind in one sense or another, and more often than not, people are following...

The Benefits of Working at a Remote Company

Remote working offers many benefits to employees and businesses. Today, more people are working from home than ever before, offering many benefits to both businesses and employees. Remote positions offer employees flexible work schedules and autonomy while keeping...

The Future of Analytics: What Does Next Year’s GA4 Migration Mean?

Moving Forward with New Updates Whether customer needs, viewing habits or website journeys change – or a better reporting tool emerges – one thing is for certain: Technology is always changing, and the field must adapt as a whole. Among the most recent updates include...


Stories of a Lifetime Senior living residents have lived amazing lives. Now, SageAge is on a quest to share those stories with those in the senior housing and senior living industry, residents and their families, adult children and anyone who wants to be inspired....

The Moment We Have Been Waiting for Is Here

WE have been working hard on something new. Check out our new website today!

Pressing Play on New Possibilities | Seniors and YouTube

Putting You In Front-Row View Gone are the days when YouTube was simply for younger generations to view funny videos. In the era of rising senior social media usage and the high engagement of video content, YouTube is becoming one of the largest search engines and...

Seniors and YouTube | Let’s Get Rolling

Exploring the Possibilities of Pre-Rolls Almost 47% of older adults ages 70 and up use their smartphones for social media access, according to our most recent white paper on seniors and technology use. Which social media platforms are most used among the senior age...

Connecting with Seniors Through Facebook

Making an Impression, Enhancing Engagement For many of us, we’re no stranger to Facebook. From personal use and business to connecting with friends and family, Facebook is among the top social media platforms. In fact, did you know that there are 2.89 billion monthly...
Share This