Get Your (Sales) Motor Running: Introducing Road to Ready

Road with a starting line

Feb 4, 2019 | Marketing & Branding

If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and lead conversion rates”’ topped your list. As the senior living marketplace becomes more saturated and competitive, communities are being forced to re-look at how they market to and capture leads in an increasingly diversified society.

“Well, let’s focus on our competitive differences even more this year,” you might be saying. And yes, showcasing what makes you new and different from your competitors is an incredibly important part of the sales process. But according to an article written on, it’s not the features that will convert leads, but rather the relationships you build with your prospects.

We’ve written before about the critical importance of making effective, efficient choices when creating a marketing strategy for your community. This is especially true when we look at the marketing trends for 2019 and beyond, which focus on content marketing and storytelling as a way to build relationships.

So how do you do this in a productive, effective and genuine way? According to some of the top experts in the business, maintaining honesty, putting yourself in the shoes of your prospect, active listening and strong follow-up are all keys to generating relationships and converting more leads. But just as you don’t start a journey without putting together a roadmap, you shouldn’t try and build a sales-based relationship without having a clear path to follow. Which is exactly what SageAge’s new program, Road to Ready, has been developed to accomplish.

Road to Ready is a comprehensive senior living sales program that helps your salesforce develop and improve sales activity through emotional intelligence. Unlike a rigid sales system, which uses scripts and sales tactics that rely on a formulaic approach, Road to Ready relies on an organic cultivation of relationships between your sales staff, your senior prospect and their families.

“Choosing a senior living community is, at heart, an emotional decision,” says Deborah Potter of SageAge Strategies. “Road to Ready provides sales counselors and partner families tools they can use to work through this process together, create partnerships and a deeper understanding of needs and fit, and ultimately, a decision that benefits the new resident and family for years to come.”

We created Road to Ready to be different from other sales systems by teaching tactical and emotional competencies, not providing scripts or speaking points. By digging into the unique competencies of each sales counselor, we provide them with the ability to learn their unique style to create authentic conversations and eventual relationships with each prospective resident.

The best part about the Road to Ready system? It’s simple. There are no complicated steps. It helps you avoid the dreaded messaging pitfalls that can turn a hot lead cold in a snap. It’s flexible and can be adapted on the fly depending on the unique relationship between the prospect and your sales counselor.

“At SageAge, we’re all about developing relationships, and we’re committed to helping you create and maintain authentic relationships with your community, your sales counselors and your prospective residents,” says Deborah. “We’ve taken our 35 years of experience in senior living marketing and created a plan that we personalize and tailor to your sales staff. Road to Ready is not about barging in, disrupting what you’re doing and tearing down your existing structure. It’s a flexible program that allows us to learn what it is your particular community needs … and we’ll use that knowledge to equip you for success.”

The Road to Ready experience is available in four different formats:

  • Two-Day, On-Site Training
  • Customized Virtual Sales Training for Single Organization/Community
  • SageAge Virtual Sales Classroom for Multiple Organizations and Communities
  • Intensive Long-Term or Short-Term On-Site Sales Consulting

For more information on Road to Ready and how the experience can help your community achieve your occupancy and sales goals, contact Deborah Potter at

Providing Sales Expertise and Integrated Marketing Strategies That Generate Results

If your senior living community needs assistance in implementing sales strategies that effectively engage prospects and build relationships \on trust, SageAge Strategies can help. Our professional team of sales experts and trainers excel in teaching your sales personnel how to create empathy, build trust, instill confidence and respond to your prospects’ unique needs to make the sale.

Using the latest best-practice knowledge on proven behavioral sales techniques, we will help you leverage your community’s competitive strengths while appropriately focusing on your prospects’ specific needs and life circumstances to create successful outcomes.

SageAge Strategies: Leaders in Integrated Marketing, Consulting and Lead Generation Solutions for Senior Living

At SageAge Strategies, our marketing team excels in the latest senior living best practices such as integrated marketing and social media strategy that increase quality lead generation and grow your occupancy. If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge Strategies is a multiple-award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Jason McCloud at 614.795.7373 / You can also visit us on our website at

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