Senior Living Growth Insights: Cultivating a Culture of Staff Loyalty

Senior Living Growth Insights: Cultivating a Culture of Staff Loyalty

Nov 19, 2018 | Updates about SageAge

At Thanksgiving, we typically think of family and the many blessings we can count in our personal lives. However, Thanksgiving is also a time when senior living organizations can pause, take time to reflect and be thankful.

At SageAge Strategies, we have many things to be thankful for this year, and one of the most important of these is the loyalty and dedication of our exceptional team members.

Why? Because among other things, loyal employees are an invaluable business asset.

Staff Loyalty and Business Success – An Ironclad Connection

As noted in the article, “Why Cultivating Employee Loyalty is So Important”,  No matter what kind of business you run — big, small, corporate or startup — it pays for your employees to be loyal. At the very least the financial implications of recruitment and training are significant enough to damage your overall profits.

“But you’re not automatically entitled to loyalty from your workers; it’s something you have to cultivate and nurture with time. Loyal employees are more pleasurable to work with, but they can also help your business grow and develop. Without the cumulative drive of a dedicated team, your business won’t last long.”

By virtually every key measure, businesses that are populated by loyal, motivated employees perform better.

Says William McClain, “Prior to joining SageAge Strategies five years ago, I served as Sr. Vice President of Marketing & Strategic Planning for 25 years at a regional multi-hospital healthcare system that also provided assisted living, memory care and long-term nursing care. During that time, the health system devoted substantial amounts of time, energy and resources each year to improving employee loyalty, customer service and brand reputation – all of which go hand in hand.

“When I joined SageAge, I was immediately struck by the vibrant culture of staff loyalty and customer service that already existed. Team members shared an obvious sense of pride, enthusiasm and esprit de corps, and were clearly motivated to do their level best every day. It was immediately evident that they enjoyed their work and worked well together as a cohesive team in an environment of trust, confidence and mutual respect.

“Different than my healthcare experience, the culture at SageAge developed organically – largely as a result of the leadership philosophy and role-modeling behaviors of our President and founder, Faith Ott,  who places a premium on engaging, recognizing and rewarding staff members, and celebrating team success. In addition, taking great pains to hire people who share a love of seniors and who see their work as an integral part of our mission to make a difference in the lives of older Americans continues to be a critical part of sustaining the culture at SageAge.”

The SageAge leadership team works diligently to recognize and reward team members, show gratitude for their contributions and align their personal development with organizational success. This, in turn, encourages staff stability, consistency, accountability, and in the end, the delivery of high-quality services to our client-partners.

As the organization has grown dramatically in recent years with many new staff added, we’ve operationalized effective organic processes and partnered with Drive to ensure that our culture of staff loyalty and commitment to quality continues to flourish. Drive is a consulting and coaching company committed to helping senior living and healthcare organizations build high-performance cultures.

Says Allison Duda, Manager at Drive, “Loyal employees are consistently high performers. Loyal team members that are actively engaged in their work are more productive and efficient. They help make the organization better and are committed to your mission and values. Loyal employees want to see the organization succeed, therefore they share ideas and care about improving the overall performance of the business. The result? Increases sales and profits, as well as lower turnover.

“SageAge recognizes the value of having loyal employees and they work diligently to appreciate and recognize their team members. Not only is it good for business, but it’s also good for their customers too.

“By focusing on cultivating a culture of staff loyalty, SageAge is able to maintain a high level of staff stability which in-turn creates a better, more seamless experience for their clients. Customers receive a cohesive marketing strategy which focuses on brand management and consistency of messaging. Loyal employees at SageAge not only are committed to SageAge, but delivering on their promise to their clients’ missions and values as well.”

Valuable Tips for Creating a Culture of Staff Loyalty

Denise Boudreau-Scott, President of Drive, offers some simple tips if you’re trying to build a higher level of loyalty and commitment among your team members.

  1. Start with who you hire. Hire employees who are passionate about your mission, who believe in your values and who show a desire to improve the organization.

  2. Be authentic. Do what you say, and say what you mean. Be open in communication. Nip problems in the bud and be sure to follow through, or circle back to your employees with information, especially if it pertains to the impact of their work.

  3. Give, and expect to receive, respect. This one goes without saying, but don’t treat your employees poorly. Even if they made a mistake, it doesn’t give you an excuse to treat them badly. Always remember to act professionally.

  4. Focus on “we”, not “me.” So long as you’re acting with good intentions and trying to create win-win situations, people will appreciate your efforts. Even if you come up short, if you are transparent with your intentions and the reason for a decision, they will see the value in “we”.

Allison adds, “Loyalty does not mean you let your employees become complacent. Make sure you’re always actively engaging your team members and helping them to grow along with the organization, otherwise they will become stale. No one wants a boring and stale marketing strategy, right?”

Loyal Employees Also Yield Loyal Long-Term Customers

While the best efforts put forth by a loyal and motivated staff can pay significant dividends in creating new business, a culture of staff loyalty is also an excellent strategy for any business seeking to maintain its customers in the long term.

At SageAge, our team members provide best practice services on time, within budget and with a committed focus on your objectives to ensure positive outcomes and unparalleled value. We believe strongly in investing in long term relationships with our clients, not merely working with them as a contracted consulting firm. We do this in many ways including being available 24/7, executing projects on time and making ourselves an invaluable extension of your own staff resources.

We also believe it is not coincidental that we have a high percentage of long-term clients and that many of our new clients are referred to us from these same long-time friends and partners. Clearly, customer loyalty is an important byproduct of a loyal, dedicated team.

On behalf of our entire SageAge Strategies team, Happy Thanksgiving to you and all of your team members who make the lives of older Americans better in so many ways.

SageAge Strategies: Leaders in Integrated Marketing, Consulting and Lead Generation Solutions

At SageAge Strategies, our marketing team excels in the latest senior living best practices such as Integrated Marketing strategy that increase quality lead generation and grow your occupancy. If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge Strategies is a multiple-award-winning, strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Jason McCloud at 614-795-7373 / You can also visit us on our website at

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