SEO Benefits of One Site vs. Multiple Sites

SA-953_69111981SEO

Jul 22, 2015 | Social Media & Online

Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results Page (SERP) is paramount to your company’s digital marketing success. Whether your company operates three communities or 50+ communities, it’s important that you implement an SEO strategy that allows you to maximize your visibility and rankings in the SERP.

Search Engine Optimization experts (who also call themselves SEOs) know there are many important aspects of optimizing a website for Google’s 100+ variable ranking algorithms. SEO-friendly code, consistent Meta data, keyword-rich content, inbound-links, reviews and social indicators, just to name a few. However, even before keyword research begins, marketers should consider how the brand would be optimized across one or multiple sites.

Many times, small- to medium-sized providers develop websites for each community location. From a purely SEO perspective, it’s an uphill battle for these sites to rank successfully for anything other then the community’s brand name and geolocation. Most single-community sites have a tough time leveraging brand, content, and inbound links, thus having little to no domain and page rank authority which limits their search potential.

Brand

There has been a lot of recent debate on how Google manually and algorithmically favors brands. Most SEOs agree that if you’re not building a strong brand, you will struggle with effective search marketing. Many believe it’s better to optimize a brand on a single site and domain – not for User Experience (UX) and conversation optimization – but to maximize search potential.

Content

Content is still “King.” In order for any site, large or small, to rank in the SERP results for any keyword, short or long-tale, it needs tons of keyword-rich copy. Developing well-optimized content for multiple sites can be challenging, both from a cost and content management standpoint. SEOs know you can’t just post the same blog or article to each community site (especially when sites are closely linked) without risking duplicate content penalties and low Page Rank.

Inbound Links

Generating quality inbound links (Page Rank 5/10 or higher) is a crucial SEO strategy. A good inbound-link strategy goes beyond just linking your sites together, it’s driving quality inlinks from other sites with similar content with high Page Rank. Like content development, inbound-link development can be costly and time intensive. Soliciting and acquiring quality inbound links to a single site and domain is much more effective than trying to drive inlinks to multiple sites and domains, which could dilute your SEO link juice.

Bottom line: Can you develop a successful local SEO strategy based on multiple sites and domains? Yes. However, if you’re looking for a holistic SEO strategy that includes local and organic search optimization, think about combining multiple sites and domains into one single optimized brand site. Your users and conversion rate will thank you.

We Would Love to Hear from You!

If you have comments or questions on the use of one site vs. multiple sites, we would love to hear from you. We also encourage you to share any experiences you have had in this area, whether they have been successful or not. Please share your thoughts with us in the comments section below.

Learn More About Growth-Based Digital Marketing Best Practices Today

SageAge Strategies is the ideal partner for strategically growing your sales and building your census. If you are a senior living provider considering the need for assistance in increasing your sales and growing your community through best-practice marketing, communications, creative design and online strategy, we encourage you to contact us today for more information.

SageAge Strategies is a multiple award-winning, strategic growth and marketing organization that operates exclusively in the senior living industry and was recently named one of Inc. Magazine’s Fastest-Growing Private Companies in America. For more information, please call or email Adrienne Mansfield Straub today at 570-601-1720 ext. 100 / adrienne@sageagestrategies.com.

Start growing with us today!

What Are the Housing Restrictions for Facebook and PPC?

As we know, technology is always changing and adapting. It’s something many of those in the senior housing and marketing fields are used to. One of the most recent changes is making a larger impact on how we target ad audiences on Facebook and through pay-per-click...

The Rise of Senior Living Occupancy

As COVID-19 created a landscape of uncertainty in senior living facilities, experts knew there would be challenges and effects that lasted long after. Although the pandemic continues, many types of senior living communities and...

4 Ways TikTok Is Redefining Senior Living Social Media

Whether you’ve heard about it, tried it out, or use it regularly, TikTok is taking the world by storm. This social media platform, which focuses on short-form video, is seemingly on everyone’s mind in one sense or another, and more often than not, people are following...

The Benefits of Working at a Remote Company

Remote working offers many benefits to employees and businesses. Today, more people are working from home than ever before, offering many benefits to both businesses and employees. Remote positions offer employees flexible work schedules and autonomy while keeping...

The Future of Analytics: What Does Next Year’s GA4 Migration Mean?

Moving Forward with New Updates Whether customer needs, viewing habits or website journeys change – or a better reporting tool emerges – one thing is for certain: Technology is always changing, and the field must adapt as a whole. Among the most recent updates include...

SageTalks

Stories of a Lifetime Senior living residents have lived amazing lives. Now, SageAge is on a quest to share those stories with those in the senior housing and senior living industry, residents and their families, adult children and anyone who wants to be inspired....

The Moment We Have Been Waiting for Is Here

WE have been working hard on something new. Check out our new website today!

Pressing Play on New Possibilities | Seniors and YouTube

Putting You In Front-Row View Gone are the days when YouTube was simply for younger generations to view funny videos. In the era of rising senior social media usage and the high engagement of video content, YouTube is becoming one of the largest search engines and...

Seniors and YouTube | Let’s Get Rolling

Exploring the Possibilities of Pre-Rolls Almost 47% of older adults ages 70 and up use their smartphones for social media access, according to our most recent white paper on seniors and technology use. Which social media platforms are most used among the senior age...

Connecting with Seniors Through Facebook

Making an Impression, Enhancing Engagement For many of us, we’re no stranger to Facebook. From personal use and business to connecting with friends and family, Facebook is among the top social media platforms. In fact, did you know that there are 2.89 billion monthly...
Share This