SEO Benefits of One Site vs. Multiple Sites


Jul 22, 2015 | Social Media & Online

Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results Page (SERP) is paramount to your company’s digital marketing success. Whether your company operates three communities or 50+ communities, it’s important that you implement an SEO strategy that allows you to maximize your visibility and rankings in the SERP.

Search Engine Optimization experts (who also call themselves SEOs) know there are many important aspects of optimizing a website for Google’s 100+ variable ranking algorithms. SEO-friendly code, consistent Meta data, keyword-rich content, inbound-links, reviews and social indicators, just to name a few. However, even before keyword research begins, marketers should consider how the brand would be optimized across one or multiple sites.

Many times, small- to medium-sized providers develop websites for each community location. From a purely SEO perspective, it’s an uphill battle for these sites to rank successfully for anything other then the community’s brand name and geolocation. Most single-community sites have a tough time leveraging brand, content, and inbound links, thus having little to no domain and page rank authority which limits their search potential.


There has been a lot of recent debate on how Google manually and algorithmically favors brands. Most SEOs agree that if you’re not building a strong brand, you will struggle with effective search marketing. Many believe it’s better to optimize a brand on a single site and domain – not for User Experience (UX) and conversation optimization – but to maximize search potential.


Content is still “King.” In order for any site, large or small, to rank in the SERP results for any keyword, short or long-tale, it needs tons of keyword-rich copy. Developing well-optimized content for multiple sites can be challenging, both from a cost and content management standpoint. SEOs know you can’t just post the same blog or article to each community site (especially when sites are closely linked) without risking duplicate content penalties and low Page Rank.

Inbound Links

Generating quality inbound links (Page Rank 5/10 or higher) is a crucial SEO strategy. A good inbound-link strategy goes beyond just linking your sites together, it’s driving quality inlinks from other sites with similar content with high Page Rank. Like content development, inbound-link development can be costly and time intensive. Soliciting and acquiring quality inbound links to a single site and domain is much more effective than trying to drive inlinks to multiple sites and domains, which could dilute your SEO link juice.

Bottom line: Can you develop a successful local SEO strategy based on multiple sites and domains? Yes. However, if you’re looking for a holistic SEO strategy that includes local and organic search optimization, think about combining multiple sites and domains into one single optimized brand site. Your users and conversion rate will thank you.

We Would Love to Hear from You!

If you have comments or questions on the use of one site vs. multiple sites, we would love to hear from you. We also encourage you to share any experiences you have had in this area, whether they have been successful or not. Please share your thoughts with us in the comments section below.

Learn More About Growth-Based Digital Marketing Best Practices Today

SageAge Strategies is the ideal partner for strategically growing your sales and building your census. If you are a senior living provider considering the need for assistance in increasing your sales and growing your community through best-practice marketing, communications, creative design and online strategy, we encourage you to contact us today for more information.

SageAge Strategies is a multiple award-winning, strategic growth and marketing organization that operates exclusively in the senior living industry and was recently named one of Inc. Magazine’s Fastest-Growing Private Companies in America. For more information, please call or email Adrienne Mansfield Straub today at 570-601-1720 ext. 100 /

Start growing with us today!

How To Generate Leads for Senior Living Communities

Are you looking for ways to spark robust lead generation through your senior living marketing strategy? With the right team on your side and the right approach, it might be easier than you think. Check out some of these top ways to generate senior living leads through...

Senior Living SEO: 7 Tactics That Work

Want to discover a cost-effective way to provide value to others while enhancing your senior living strategy? Through Search Engine Optimization, or SEO, you can do just that.  What Is SEO? SEO is about improving your website’s visibility to search engines, increasing...

The Importance of Responding to Online Reviews

Did you know: 95% of people consult reviews before purchasing products or services. 88% of consumers are likely to use a business if they can see the business owner responds to all reviews, whether positive or negative. 87% of consumers used Google to evaluate local...

What Are the Housing Restrictions for Facebook and PPC?

As we know, technology is always changing and adapting. It’s something many of those in the senior housing and marketing fields are used to. One of the most recent changes is making a larger impact on how we target ad audiences on Facebook and through pay-per-click...

The Rise of Senior Living Occupancy

As COVID-19 created a landscape of uncertainty in senior living facilities, experts knew there would be challenges and effects that lasted long after. Although the pandemic continues, many types of senior living communities and care facilities, like continuing care...

4 Ways TikTok Is Redefining Senior Living Social Media

Whether you’ve heard about it, tried it out, or use it regularly, TikTok is taking the world by storm. This social media platform, which focuses on short-form video, is seemingly on everyone’s mind in one sense or another, and more often than not, people are following...

The Benefits of Working at a Remote Company

Remote working offers many benefits to employees and businesses. Today, more people are working from home than ever before, offering many benefits to both businesses and employees. Remote positions offer employees flexible work schedules and autonomy while keeping...

The Future of Analytics: What Does Next Year’s GA4 Migration Mean?

Moving Forward with New Updates Whether customer needs, viewing habits or website journeys change – or a better reporting tool emerges – one thing is for certain: Technology is always changing, and the field must adapt as a whole. Among the most recent updates include...


Stories of a Lifetime Senior living residents have lived amazing lives. Now, SageAge is on a quest to share those stories with those in the senior housing and senior living industry, residents and their families, adult children and anyone who wants to be inspired....

The Moment We Have Been Waiting for Is Here

WE have been working hard on something new. Check out our new website today!

Share This