SageAge Strategies is excited to announce the promotion of Adrienne Mansfield to Director of Media, Online Marketing and Client Services. In this role, Adrienne will be responsible for directing all aspects of media relations at SageAge, including social media services, media research and planning, as well as rate negotiation and media placement.
Adrienne’s background in media relations will allow her to successfully build upon her existing working relationships with various media representatives across the country, as well as connect directly with SageAge client partners. Working closely with Sarah Feaster, who has taken on the role of Public Relations and Media Assistant, Adrienne will work to ensure successful public relations and media results for all of our clients.
Her past experience, combined with an understanding of the importance of online marketing and social media, will allow her to develop and manage targeted web-based marketing and strategic social media campaigns that can help connect senior living providers with their targeted audiences and provide effective opportunities for brand enhancement and lead generation.
Through today’s ever-changing social mediums, Adrienne will work directly with all SageAge client partners to improve customer relations and build brand loyalty. “As SageAge continues to expand the services we offer to our clients, I’m very excited to be on the forefront of incorporating new technology platforms into our client’s strategic marketing plans,” said Adrienne.
In addition to directing all public relations and media efforts, Adrienne will also be responsible for providing account management services to various SageAge clients, including EPOCH Senior Living, Cascade Living Group, The Highlands and Heritage Place, as well as McLean and Sonata Senior Living. Adrienne’s strong interpersonal and organizational skills will allow her to effectively manage the day-to-day needs of our client partners.
“The opportunity to work more closely with clients who I have come to know well through the media planning, implementation and analysis process is a natural and thrilling next step in doing my part to ensure their success,” Adrienne stated.
SageAge is pleased to have Adrienne step into this new role. Her expertise, enthusiasm and desire to ensure that our clients are completely satisfied with all projects have been invaluable to the SageAge team.