International Competition for Excellence in Senior Marketing
The Generations Award is an international competition for excellence in senior marketing aimed at professionals who have communicated to the 50+ Mature Market in one of 64 categories. As part of its mission, the Generations Award supports the efforts of those who dedicate their outstanding talents towards reaching the senior community.
A panel of marketing, communication, advertising, public relations, and media professionals judged the 2011 entries. Winners gained recognition in one of the following three categories: Platinum, Gold, and Special Recognition. On a scale of 1 – 100, Platinum winners received scores of 90 – 100 and Gold winners received scores of 80 – 89. The panel evaluated each entry on their individual design, content, communication effectiveness, and overall excellence. Additionally, select entries received Special Recognition for their valuable contribution to the senior industry.
SageAge Strategies received the Platinum Award for its “Waterstone at Wellesley” brochure in the Publications category.
For more information about the 2011 Generations Award winners and a 2012 entry form visit GenerationsAward.org.
About the Generations Award
The Generations Awards seeks to promote the importance and excellence of professionals within the Mature Market by providing them with international recognition for their contributions to the senior industry.