Dynamic Results: Top 5 Things To Do to Make Your Tours More Successful

Jun 23, 2011 | Sales/Sales Training

Tours are a significant and strategic marketing and sales opportunity when it comes to the process of gaining a potential move-in. This can be a make or break experience for a prospect, and it’s important to keep some key tactics in mind when preparing to show someone the ins and outs of your community.

1. Model Room– If possible, make sure you have a furnished model room available to show – and visit it before your tour to turn on the lights, air fresheners and/or soft music playing from a radio.  Make the room as appealing and comfortable as possible. 

2. Key Resident Face Time– Arrange an “impromptu” meeting with a key resident who you know has a similar situation or likings as the prospect(s) and give them a few moments to chat.  This helps make your prospect feel comfortable and allows them to begin to create a connection with your community. 

3. The Golden Rule: Sit. Tour. Sit. – Make sure you’re taking the time to sit and talk with a prospectbeforetaking them on the tour so you know exactly what is important to them and you can match their needs with the existing amenities and/or services.  (Remember, you don’t have to show them everything your community offers if you don’t think it would appeal to them!)  And then always take the time to sit down with themafterthe tour to answer any remaining questions they might have.  Be sure they don’t leave with any questions left unanswered or concerns left unaddressed! 

4. Offer a Meal– If possible, suggest the prospect(s) visit during a mealtime so that they can try your food and interact with your residents.  After all, we all know the key to many people’s hearts is through their stomachs! 

5. ‘Thank You’ Gift – Make sure they leave with a nice Thank You gift, whether it’s cookies baked fresh from the kitchen or a nice branded gift set of some sort.  It’s the extra little touch that makes them remember you and your community. 

Where Should I Advertise to Seniors and Baby Boomers?

Marketing and advertising to seniors and Baby Boomers doesn’t need to be difficult. We’re here to help.

Senior Living Social Media 101

There’s a lot to know about senior living social media. From choosing a community’s social media platforms to implementing content marketing strategies and more, it can feel overwhelming to even the most seasoned social media gurus. What’s more, according to the Pew...

How To Develop a Senior Living Marketing Plan

What Is a Senior Living Marketing Plan? A marketing plan is also regarded as an advertising strategy that a company, in this case a retirement community, will implement to help them achieve (or exceed) their operational goals and marketing initiatives for a set period...

40 Years and 40 Pieces of Sage Advice

2023 has been a year full of new ideas, growth, and planning for the future. At SageAge, 2023 brings a significant milestone for our company – our 40th anniversary. In honor of our 40 years of delivering strategic marketing and business growth strategies to the senior...

The Best Senior Living CRM: Three Experts Weigh In

Looking to end your days of manually entering customer data in Excel? If so, a customer relationship management (CRM) tool is the perfect choice. Three of our senior living industry experts are weighing in on everything you need to know about CRM. Meet the SageAge...

How To Generate Leads for Senior Living Communities

Are you looking for ways to spark robust lead generation through your senior living marketing strategy? With the right team on your side and the right approach, it might be easier than you think. Check out some of these top ways to generate senior living leads through...

Senior Living SEO: 7 Tactics That Work

Want to discover a cost-effective way to provide value to others while enhancing your senior living strategy? Through Search Engine Optimization, or SEO, you can do just that.  What Is SEO? SEO is about improving your website’s visibility to search engines, increasing...

The Importance of Responding to Online Reviews

Did you know: 95% of people consult reviews before purchasing products or services. 88% of consumers are likely to use a business if they can see the business owner responds to all reviews, whether positive or negative. 87% of consumers used Google to evaluate local...

What Are the Housing Restrictions for Facebook and PPC?

As we know, technology is always changing and adapting. It’s something many of those in the senior housing and marketing fields are used to. One of the most recent changes is making a larger impact on how we target ad audiences on Facebook and through pay-per-click...

The Rise of Senior Living Occupancy

As COVID-19 created a landscape of uncertainty in senior living facilities, experts knew there would be challenges and effects that lasted long after. Although the pandemic continues, many types of senior living communities and care facilities, like continuing care...
Share This